Hey all you cool cats and kittens, need a new smell to get your claws into?

To celebrate the launch of our new fragrance range (which you can shop below!), we created a cheeky new limited-edition scent that wouldn’t look out of place in Joe Exotic’s bathroom. Introducing: Eccentrica by Moonpig. Breathe in notes of heavy musk and a whiff of bitterness, all locked up with a mad mix of bergamot, sandalwood and lime, finished with just a hint of regret. 

Studies have shown that tigers respond well to new scents, and perfume has even been used as part of big cat enrichment programmes, so a spritz of Eccentrica by Moonpig will surely drive your tiger wild too. Grrrr

On a more serious note, there are more tigers in captivity in the USA than there are in the wild across the world. Shocking, right? That’s why 100% of sales from Eccentrica will go to Born Free, a charity that runs a programme for conservation initiatives to stop tiger poaching, put an end to tiger trade, and ensure their survival. Now that’s more like it.

Buy Eccentrica by Moonpig here

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Discover our brand new range of non-tiger-themed perfumes (it’s not for everyone, we get it!)

What’s a gift without a card? For paw-some friends and Tiger King fanatics, we’ve got just the thing.

100% of sales from the Eccentrica fragrance will go to Born Free Foundation, an animal charity that’s passionate about wild animal welfare and Compassionate Conservation. Founded by Virginia McKenna OBE, Will Travers OBE and Bill Travers MBE in 1984, they work tirelessly to stop the exploitation and suffering of individual animals living in captivity or in the wild.

From the start, they’ve campaigned for a future where animals and people can co-exist and where threatened and endangered species are protected for generations to come.